Frontline employees have unique needs and preferences, yet employers often struggle to understand them. According to McKinsey, 65% of frontline employees believe that ‘employer recognition’ and ‘voicing opinions’ are important for career advancement.

Frontline communications and engagement platforms like Genius allow organizations to listen to the distinct voices of frontline workers, for example, through employee polls and pulse checks. Communications leaders can also target frontline workers with tailored, relevant content in channels and formats well-suited to the frontline workplace environment.

According to the Harvard Business Review, the key to frontline employee motivation is to “​​build systems to encourage learning and a sense of play and purpose in work.” 

Some of the practical ways to achieve this are:

• Enabling frontline employees to gain and share knowledge
• Providing opportunities for them to build connections via communities
• Engaging in two-way conversations around the company vision and purpose

Digital signage allows organizations to display important news and updates on TV screens at various locations or sites, which can be controlled remotely. Read more about the benefits of digital signage and how it works.

Deskless workers comprise 80% of the global workforce, often in retail, manufacturing, or healthcare. They do not have company emails or laptops, making them more challenging to reach and engage with. 

However, they are critical to an organization’s operations. Mobile-first employee engagement apps can enable leaders to better support frontline workers by:

Sharing company news directly to their phone

Opening a line of two-way communication

Delivering personalized and relevant information

Measuring frontline worker engagement.

Genius’s employee experience platform is particularly well-suited to industries with a mix of frontline and desk-based employees – including retail, manufacturing, and healthcare.

First, having a branded employee mobile app is essential to keep frontline or deskless workers informed and engaged. 

Second, your mobile app should offer features specifically designed for on-the-go content consumption. Genius’s mobile app includes a mobile dashboard, launchpad, and AI-powered spoken article summaries, making it quick and easy for frontline workers to stay connected.

Third, digital signage enables vital news to be shared with frontline workers in retail stores, hospitals, and industrial facilities.

You can take a look at our pricing plans.

Genius’s core plan includes a branded mobile app. Or contact our sales team for a custom quote based on your needs.